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Tidal

Verified

“Norwegian-built, US-owned β€” not an EU alternative.”

Operating HQ
πŸ‡³πŸ‡΄ Oslo, Norway
where it's run
Legal domicile
πŸ‡ΊπŸ‡Έ Controlled from Delaware / Oakland, USA
where control sits
Parent listing
NYSE: XYZ
Block stake in Tidal
~86.8%
Subscribers
~est. 5M
Catalog
100M+ tracks
27/100
Sovereign: Not
Control ↑
32
Data β†’
22

27 = midpoint of Control 32 & Data 22

ConfidenceHigh (82%)

Sovereignty Quadrant

Control ↑ who owns & governs the company  Β·  Data β†’ where your data lives. Every dot is a company β€” click to open it.

Where your data lives β†’ Who controls the company β†’ 7 companies Β· fully non-EU (0/0) TikTok β€” Data 32, Control 24 Google β€” Data 16, Control 14 Youtube β€” Data 14, Control 16 Ionos β€” Data 90, Control 90 Disneyplus β€” Data 16, Control 12 Telegram β€” Data 34, Control 14 Carrefour β€” Data 100, Control 32 Corriere β€” Data 100, Control 100 Microsoft β€” Data 26, Control 14 Amazon β€” Data 14, Control 10 Amazon β€” Data 66, Control 0 Reddit β€” Data 14, Control 10 Netflix β€” Data 24, Control 20 LinkedIn β€” Data 14, Control 16 Reuters β€” Data 26, Control 0 Pinterest β€” Data 12, Control 12 Discord β€” Data 16, Control 20 AliExpress β€” Data 18, Control 12 Twitch β€” Data 18, Control 16 Samsung β€” Data 62, Control 4 Canva β€” Data 24, Control 20 Spotify β€” Data 30, Control 68 Apple β€” Data 16, Control 16 GitHub β€” Data 16, Control 10 Uber β€” Data 16, Control 16 Salesforce β€” Data 20, Control 14 Deepl β€” Data 70, Control 78 Airbnb β€” Data 18, Control 18 Shopify β€” Data 18, Control 18 Mastercard β€” Data 36, Control 16 Dropbox β€” Data 14, Control 10 HubSpot β€” Data 24, Control 10 Notion β€” Data 22, Control 16 Stripe β€” Data 30, Control 30 Zalando β€” Data 52, Control 88 Figma β€” Data 18, Control 10 SAP SE β€” Data 68, Control 78 Atlassian β€” Data 18, Control 18 Proton β€” Data 72, Control 54 Miro β€” Data 100, Control 44 Klarna β€” Data 44, Control 42 Ecosia β€” Data 60, Control 92 Zoom β€” Data 20, Control 14 Adyen β€” Data 84, Control 84 GitLab β€” Data 26, Control 14 Slack β€” Data 14, Control 20 Hetzner β€” Data 84, Control 96 Deezer β€” Data 62, Control 66 Typeform β€” Data 100, Control 52 OVHcloud β€” Data 82, Control 94 Tutanota β€” Data 100, Control 100 BlaBlaCar β€” Data 54, Control 76 Qwant β€” Data 56, Control 88 Bitwarden β€” Data 28, Control 20 Contentful β€” Data 34, Control 48 Personio β€” Data 34, Control 58 Ikea β€” Data 34, Control 100 Whatsapp β€” Data 14, Control 12 Instagram β€” Data 28, Control 22 X β€” Data 14, Control 16 Avast β€” Data 60, Control 0 Paypal β€” Data 24, Control 32 Kaspersky β€” Data 56, Control 0 Dailymotion β€” Data 100, Control 74 Snapchat β€” Data 12, Control 14 Qobuz β€” Data 50, Control 90 22 32 Tidal
Tidal β€” verified peers β€” automated estimate (0–50 pillars, normalized)

Every number below traces to 12 sourced facts across 9 independent sources, last verified 2026-06-12. 3 open questions hold confidence at 82% β€” they lower confidence, never the score.

Control ↑

Who legally and economically controls the company

32/100
6 facts Β· 6 sources Β· high confidence
Legal & Jurisdiction
48

The day-to-day operating and data-controller entity, TIDAL Music AS, is a genuine Norwegian (EEA) company that GDPR reaches directly β€” but it is a controlled subsidiary of a US Delaware parent, capping EU enforceability over the group.

Why 48? 3 sourced facts · click to expand
Operator: TIDAL Music AS (Oslo)

The data controller and operating entity for Tidal is TIDAL Music AS, a Norwegian limited company registered in Oslo.

BrΓΈnnΓΈysund Register / Proff.no Β· as of 2024

Org.nr 993 741 345

TIDAL Music AS carries Norwegian organisation number 993 741 345, registered with the BrΓΈnnΓΈysund Register Centre.

Northdata (BrΓΈnnΓΈysund data) Β· as of 2024

Norwegian sub of US parent

TIDAL Music AS is listed as a subsidiary of Block, Inc., a US Delaware corporation, in Block's SEC filings.

SEC EDGAR β€” Block, Inc. 10-K Β· as of 2026-02

Control & Ownership
15

Voting and economic control sit with Block, Inc. (~86.8%), a US NYSE-listed company chaired by Jack Dorsey; EU/artist stakeholders are a minority. This is foreign control by the rubric.

Why 15? 3 sourced facts · click to expand
Block owns ~86.8%

Block, Inc. acquired and holds approximately 86.8% of Tidal, completed April 30, 2021.

Music Business Worldwide Β· as of 2021-04-30

US, NYSE: XYZ

Block, Inc. is a US company incorporated in Delaware and listed on the NYSE (ticker XYZ, formerly SQ).

Wikipedia β€” Block, Inc. Β· as of 2025

Minority: artists, Jay-Z

Remaining minority stakes are held by Jay-Z (Shawn Carter) and artist stakeholders, with Jay-Z joining Block's board after the deal.

Vibe Β· as of 2021

Data β†’

Where your data lives and who can reach it

22/100
6 facts Β· 5 sources Β· mixed confidence
Data & Infrastructure
15

Tidal's own privacy notice states personal data is transferred to the United States under SCCs; as a US-parent subsidiary it is exposed to the CLOUD Act, and there is no published EU-only data-residency guarantee.

Why 15? 3 sourced facts · click to expand
Data transferred to US (SCCs)

Tidal states user personal data may be transferred to the United States and globally, relying on EU Standard Contractual Clauses and adequacy decisions.

TIDAL Privacy Notice Β· as of 2026-06

US third-country transfers

Tidal's cookie/data sharing involves transfers to recipients in third countries including the US, whose laws may not match EEA protection.

TIDAL Privacy Notice / Cookie Policy Β· as of 2026-06

US CLOUD Act exposure

As a wholly controlled subsidiary of US-incorporated Block, Inc., Tidal's data is within the reach of US law including the CLOUD Act.

SEC EDGAR β€” Block, Inc. 10-K Β· as of 2026-02

Operations & People
33

An Oslo operating entity and Norwegian heritage persist, but Tidal is led by a US Block/Square executive, reports financially through Block in USD, and has undergone repeated US-directed layoffs.

Why 33? 3 sourced facts · click to expand
Lead is a US Block exec

Tidal is led by Jesse Dorogusker, a Block executive who also runs Block's bitcoin hardware and previously led engineering at Apple.

Music Business Worldwide Β· as of 2025

US-directed layoffs 2024

Jack Dorsey directed mass layoffs at Tidal, telling staff to 'build like a startup again' in late 2024.

Fortune Β· as of 2024-10

Oslo office retained

Tidal retains its Oslo headquarters/registered office and Norwegian operating roots from Aspiro.

BrΓΈnnΓΈysund Register / Proff.no Β· as of 2024

Aligned to the EU Commission’s official Cloud Sovereignty Framework (SEAL, Jun 2026) β†’

What we don’t know 3 open questions β€” they lower confidence, never the score
  • ?

    Which specific cloud provider(s) and data-center regions host Tidal's streaming and user data?

    Tidal does not publish a data-residency map; if it runs on a US hyperscaler the infra score is firmly low, but exact provider/region is unconfirmed.

  • ?

    What is Tidal's exact current paid subscriber count and standalone revenue?

    Block folds Tidal into segment reporting and Tidal stopped disclosing subscriber totals, so scale figures are estimates only.

  • ?

    How many Tidal employees remain in Norway/EU versus the US after the 2023-2024 layoffs?

    Workforce geography directly affects the operations score; post-layoff headcount distribution is not publicly broken out.

EU Cloud Sovereignty Framework lens

The EU Cloud Sovereignty Framework (SEAL) is designed to assess cloud service providers; applying it to a US-owned music-streaming service is an analogous mapping for comparison, not a certification.

Strategic

Strategic control rests with Block, Inc. in the US; Tidal's roadmap and layoffs are set by Jack Dorsey, not by an EU entity.

weak

Legal & jurisdictional

Operating entity TIDAL Music AS is Norwegian (EEA, GDPR-bound), but ultimate control sits under a US Delaware parent.

moderate

Data & AI

Privacy notice confirms personal data is transferred to the US under SCCs; no published EU-only data residency.

weak

Operational

Oslo office and Norwegian roots persist, but leadership and budget run through Block in the US.

moderate

Supply chain

Core dependencies (parent funding, likely US-based cloud and payment infrastructure) sit outside the EU.

weak

Technological

Tidal does not publicly disclose its hosting stack or sovereign-tech controls; specific providers unverified.

not assessed

Security & compliance

Operates under GDPR for EU users with SCCs in place, but is subject to US legal reach including the CLOUD Act via Block.

moderate

Environmental sustainability

No Tidal-specific data-center or sustainability disclosure found; any reporting is rolled into Block's group filings.

not assessed
EU alternatives
πŸ‡«πŸ‡· Deezer deezer.com EU-controlled

French-headquartered, Euronext Paris-listed music streaming service β€” a genuinely EU-controlled alternative for lossless/hi-fi listening.

πŸ‡«πŸ‡· Qobuz qobuz.com EU-controlled

French hi-res/audiophile streaming and download service; closest EU-owned peer to Tidal's lossless positioning.

πŸ‡ΈπŸ‡ͺ Spotify spotify.com with caveats

Swedish-founded and founder-voting-controlled, but NYSE-listed with non-EU economics and US cloud reliance β€” EU-controlled company, US-dependent machine.

How the method works

Methodology v2 (provisional): the score is the midpoint of two axes β€” Control (who owns and governs the company) and Data (where your data lives and who can reach it). Each axis is scored only on verified evidence; unknowns reduce confidence, never the score. Every input below is sourced; the weights and judgments are open to challenge.

Spotted an error? Every claim is sourced β€” challenge it and we correct the record.
  • 2026-06-12 β€” Initial golden profile, authored from primary sources (human + AI review).

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Verified 2026-06-12 Β· Human + AI joint review (sources independently checked) Β· Methodology