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Element

Verified

“UK-run, EU-deployed: sovereign by design, not by jurisdiction.”

Operating HQ
πŸ‡¬πŸ‡§ London, United Kingdom
where it's run
Legal domicile
πŸ‡¬πŸ‡§ England & Wales (Element Creations Ltd)
where it's incorporated
Ownership
Private, no listing
Scale
200M+ Matrix users
EU footprint
43+ EU public-sector deployments
Software
Open source (AGPLv3)
61/100
Sovereign: Almost
Control ↑
47
Data β†’
75

61 = midpoint of Control 47 & Data 75

ConfidenceMedium (72%)

Sovereignty Quadrant

Control ↑ who owns & governs the company  Β·  Data β†’ where your data lives. Every dot is a company β€” click to open it.

Where your data lives β†’ Who controls the company β†’ 7 companies Β· fully non-EU (0/0) TikTok β€” Data 32, Control 24 Google β€” Data 16, Control 14 Youtube β€” Data 14, Control 16 Ionos β€” Data 90, Control 90 Disneyplus β€” Data 16, Control 12 Telegram β€” Data 34, Control 14 Carrefour β€” Data 100, Control 32 Corriere β€” Data 100, Control 100 Microsoft β€” Data 26, Control 14 Amazon β€” Data 14, Control 10 Amazon β€” Data 66, Control 0 Reddit β€” Data 14, Control 10 Netflix β€” Data 24, Control 20 LinkedIn β€” Data 14, Control 16 Reuters β€” Data 26, Control 0 Pinterest β€” Data 12, Control 12 Discord β€” Data 16, Control 20 AliExpress β€” Data 18, Control 12 Twitch β€” Data 18, Control 16 Samsung β€” Data 62, Control 4 Canva β€” Data 24, Control 20 Spotify β€” Data 30, Control 68 Apple β€” Data 16, Control 16 GitHub β€” Data 16, Control 10 Uber β€” Data 16, Control 16 Salesforce β€” Data 20, Control 14 Deepl β€” Data 70, Control 78 Airbnb β€” Data 18, Control 18 Shopify β€” Data 18, Control 18 Mastercard β€” Data 36, Control 16 Dropbox β€” Data 14, Control 10 HubSpot β€” Data 24, Control 10 Notion β€” Data 22, Control 16 Stripe β€” Data 30, Control 30 Zalando β€” Data 52, Control 88 Figma β€” Data 18, Control 10 SAP SE β€” Data 68, Control 78 Atlassian β€” Data 18, Control 18 Proton β€” Data 72, Control 54 Miro β€” Data 100, Control 44 Klarna β€” Data 44, Control 42 Ecosia β€” Data 60, Control 92 Zoom β€” Data 20, Control 14 Adyen β€” Data 84, Control 84 GitLab β€” Data 26, Control 14 Slack β€” Data 14, Control 20 Hetzner β€” Data 84, Control 96 Deezer β€” Data 62, Control 66 Typeform β€” Data 100, Control 52 OVHcloud β€” Data 82, Control 94 Tutanota β€” Data 100, Control 100 BlaBlaCar β€” Data 54, Control 76 Qwant β€” Data 56, Control 88 Bitwarden β€” Data 28, Control 20 Contentful β€” Data 34, Control 48 Personio β€” Data 34, Control 58 Ikea β€” Data 34, Control 100 Whatsapp β€” Data 14, Control 12 Instagram β€” Data 28, Control 22 X β€” Data 14, Control 16 Avast β€” Data 60, Control 0 Paypal β€” Data 24, Control 32 Kaspersky β€” Data 56, Control 0 Dailymotion β€” Data 100, Control 74 Snapchat β€” Data 12, Control 14 Wire β€” Data 60, Control 76 75 47 Element
Element β€” verified peers β€” automated estimate (0–50 pillars, normalized)

Every number below traces to 16 sourced facts across 12 independent sources, last verified 2026-06-12. 4 open questions hold confidence at 72% β€” they lower confidence, never the score.

Control ↑

Who legally and economically controls the company

47/100
8 facts Β· 6 sources Β· mixed confidence
Legal & Jurisdiction
38

Incorporated and HQ'd in the UK, which post-Brexit is a third country outside EU jurisdiction; EU reach comes only via German and French operating subsidiaries and GDPR via the UK adequacy decision.

Why 38? 4 sourced facts · click to expand
UK Ltd, London (#10873661)

The operating company is Element Creations Limited, registered in England & Wales, company number 10873661, registered office in London.

Companies House Β· as of 2026-06-12

Ex-New Vector, since 2017

The company was renamed from New Vector Limited to Element Creations Limited on 17 October 2025; incorporated 19 July 2017.

Companies House Β· as of 2026-06-12

EU subsidiaries in DE & FR

Element operates EU legal entities Element Software GmbH (Germany) and Element Software SARL (France), plus Element Software Inc (US), giving it direct EU establishment.

Element (About) Β· as of 2026-06-12

Self-styled European, UK-based

Element describes itself as a European company and markets to EU governments on a digital-sovereignty basis, but is not EU-incorporated.

Element blog Β· as of 2026-06-12

Control & Ownership
55

No shareholder holds significant control (>25%) per Companies House, so no foreign voting majority; founders (British/French) remain directors, but the cap table and one board seat are US investors and the firm is privately held with no EU public listing.

Why 55? 4 sourced facts · click to expand
No PSC >25% on record

Companies House records an active statement that there is no registrable person with significant control over the company (no holder above 25%).

Companies House PSC Β· as of 2026-06-12

Founders on board; 1 US director

Co-founders Matthew Hodgson (British) and Amandine Le Pape (French) remain directors; the four-person board also includes American Juan Batiz-Benet (Protocol Labs) and Briton Ian Milbourne.

Companies House officers Β· as of 2026-06-12

US-heavy investor base

Investors include US firms Automattic, Notion Capital, Protocol Labs and Metaplanet; Automattic made a $4.6M strategic investment in 2020.

TechCrunch Β· as of 2020-05-21

Private, unlisted

Element is a private limited company with no public stock listing.

Companies House Β· as of 2026-06-12

Data β†’

Where your data lives and who can reach it

75/100
8 facts Β· 7 sources Β· mixed confidence
Data & Infrastructure
78

Core model is customer self-hosting of open-source Matrix homeservers, so EU customers keep data on their own EU infrastructure with no mandatory dependency on Element or a US hyperscaler; managed Element Cloud is optional and the default hosting provider/region is not publicly specified.

Why 78? 4 sourced facts · click to expand
Customer self-hosted by design

Element lets customers self-host their own Matrix homeserver on-premise, in a private cloud, or air-gapped, retaining full data ownership and choice of geography and jurisdiction.

Element (Data sovereignty) Β· as of 2026-06-12

Open source (AGPLv3)

Element's software (Element client and Synapse/Matrix homeserver) is open source under AGPLv3/GPLv3, enabling independent EU hosting without vendor lock-in.

Wikipedia (Element software) Β· as of 2026-06-12

EU gov data on EU soil

EU government deployments such as France's Tchap and Germany's BwMessenger/BundesMessenger run on government-controlled infrastructure inside national borders.

Element (Matrix in Germany) Β· as of 2026-06-12

Element Cloud region undisclosed

Element offers a managed 'Element Cloud' hosted option, but the default cloud provider and data-residency region for it are not publicly disclosed on the marketing pages reviewed.

Element (Self-hosted or cloud) Β· as of 2026-06-12

Operations & People
70

Headquartered in London with European founders and a heavily EU/UK-centred customer and deployment base; a US entity and US investors add a transatlantic tilt but the centre of gravity is European.

Why 70? 4 sourced facts · click to expand
London HQ, European founders

Element is headquartered in London and was founded by Matthew Hodgson and Amandine Le Pape, who lead the company as CEO/CTO and COO.

Element (About) Β· as of 2026-06-12

EU-government-centred customers

Element's flagship deployments are European public sector: France's Tchap (~350K daily active users), Germany's Bundeswehr BwMessenger and federal BundesMessenger, plus Sweden, Belgium and others.

Element (Matrix in Europe) Β· as of 2026-06-12

Staff in UK, DE, FR

Element maintains operating staff/entities in Germany and France in addition to its UK base.

Element (About) Β· as of 2026-06-12

Protocol held by UK non-profit

The open Matrix protocol is governed by the independent non-profit Matrix.org Foundation (a UK CIC), separating protocol stewardship from Element the company.

Matrix.org Foundation Β· as of 2026-06-12

Aligned to the EU Commission’s official Cloud Sovereignty Framework (SEAL, Jun 2026) β†’

What we don’t know 4 open questions β€” they lower confidence, never the score
  • ?

    Where is the managed Element Cloud service physically hosted, and by which provider (EU-owned vs US hyperscaler)?

    Element Cloud's default region and provider determine whether its hosted (non-self-hosted) customers get true EU data residency or inherit CLOUD Act exposure; this directly swings the infra score for that customer segment.

  • ?

    What is the current shareholder cap table β€” what combined percentage do US investors (Automattic, Protocol Labs, Notion, Metaplanet) hold versus founders and EU investors?

    With no PSC above 25%, control looks dispersed, but the precise split decides whether economic/voting power leans US or EU and could move the ownership score up or down by 15-20 points.

  • ?

    Current headcount, revenue/ARR, and the geographic split of employees.

    Confirms how EU-centred operations really are and the company's commercial durability; affects the operations score and overall confidence.

  • ?

    Does the UK-EU GDPR adequacy decision (and its renewal) still cover Element's EU customer data flows?

    If adequacy lapses, UK incorporation becomes a sharper legal-sovereignty liability for EU customers relying on Element-side processing.

EU Cloud Sovereignty Framework lens

The EU Cloud Sovereignty Framework (SEAL) is designed to certify cloud service providers; Element is primarily a software vendor and protocol steward, so the categories below are an analogous mapping for orientation, not an actual SEAL certification.

Strategic

Explicitly positioned around EU digital sovereignty; trusted by EU governments (France, Germany) precisely to reduce dependency on US platforms.

strong

Legal & jurisdictional

Parent company is UK-incorporated (post-Brexit, outside EU jurisdiction); EU reach depends on German/French subsidiaries and the UK-EU adequacy decision.

weak

Data & AI

Self-hosted, end-to-end encrypted Matrix means customers keep full control of data and keys on their own EU infrastructure; no mandatory vendor data processing.

strong

Operational

London HQ with European founders and EU operating entities, but US entity and US investors create a transatlantic tilt; managed-cloud operational location undisclosed.

moderate

Supply chain

Open-source stack avoids proprietary lock-in, but self-hosted deployments still rely on whatever underlying compute the customer picks (often a hyperscaler unless they choose EU infra).

moderate

Technological

Open Matrix standard governed by an independent non-profit foundation; full source availability and federation make the technology genuinely portable and EU-controllable.

strong

Security & compliance

E2EE by default and deep public-sector security adoption (Bundeswehr, French government); specific EU certifications for the managed offering not verified here.

moderate

Environmental sustainability

No environmental or data-centre sustainability disclosures reviewed for this profile.

not assessed
EU alternatives
πŸ‡«πŸ‡· Tchap (DINUM, French Government) tchap.gouv.fr with caveats

A French government Matrix deployment built on Element's open stack β€” proof the protocol delivers EU sovereignty, but it is a public-sector service, not a commercial vendor you can buy.

πŸ‡©πŸ‡ͺ Wire wire.com with caveats

Berlin-founded E2EE collaboration platform marketed to EU governments; a true EU-incorporated peer, though it has US entities/investors and a different (non-federated) architecture.

πŸ‡ͺπŸ‡Ί Element itself (self-hosted) element.io EU-controlled

Because Element is open source and self-hostable, an EU organisation can run it entirely on EU-owned infrastructure (e.g. via a German Matrix host), achieving sovereignty independent of Element's UK incorporation.

How the method works

Methodology v2 (provisional): the score is the midpoint of two axes β€” Control (who owns and governs the company) and Data (where your data lives and who can reach it). Each axis is scored only on verified evidence; unknowns reduce confidence, never the score. Every input below is sourced; the weights and judgments are open to challenge.

Spotted an error? Every claim is sourced β€” challenge it and we correct the record.
  • 2026-06-12 β€” Initial golden profile, authored from primary sources (human + AI review).

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Verified 2026-06-12 Β· Human + AI joint review (sources independently checked) Β· Methodology