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UpCloud

Verified

“Finnish to the core: EU-owned, EU-run, EU-controlled cloud.”

Operating HQ
๐Ÿ‡ซ๐Ÿ‡ฎ Helsinki, Finland
where it's run
Legal domicile
๐Ÿ‡ซ๐Ÿ‡ฎ Finland
where it's incorporated
Revenue (2025)
โ‚ฌ27.3M
Founded
2011
Data centres
~15 / ~10 EU
Employees
~90-120
87/100
Sovereign: Yes
Control โ†‘
89
Data โ†’
84

87 = midpoint of Control 89 & Data 84

ConfidenceHigh (82%)

Sovereignty Quadrant

Control โ†‘ who owns & governs the company  ยท  Data โ†’ where your data lives. Every dot is a company โ€” click to open it.

Where your data lives โ†’ Who controls the company โ†’ 7 companies ยท fully non-EU (0/0) TikTok โ€” Data 32, Control 24 Google โ€” Data 16, Control 14 Youtube โ€” Data 14, Control 16 Ionos โ€” Data 90, Control 90 Disneyplus โ€” Data 16, Control 12 Telegram โ€” Data 34, Control 14 Carrefour โ€” Data 100, Control 32 Corriere โ€” Data 100, Control 100 Microsoft โ€” Data 26, Control 14 Amazon โ€” Data 14, Control 10 Amazon โ€” Data 66, Control 0 Reddit โ€” Data 14, Control 10 Netflix โ€” Data 24, Control 20 LinkedIn โ€” Data 14, Control 16 Reuters โ€” Data 26, Control 0 Pinterest โ€” Data 12, Control 12 Discord โ€” Data 16, Control 20 AliExpress โ€” Data 18, Control 12 Twitch โ€” Data 18, Control 16 Samsung โ€” Data 62, Control 4 Canva โ€” Data 24, Control 20 Spotify โ€” Data 30, Control 68 Apple โ€” Data 16, Control 16 GitHub โ€” Data 16, Control 10 Uber โ€” Data 16, Control 16 Salesforce โ€” Data 20, Control 14 Deepl โ€” Data 70, Control 78 Airbnb โ€” Data 18, Control 18 Shopify โ€” Data 18, Control 18 Mastercard โ€” Data 36, Control 16 Dropbox โ€” Data 14, Control 10 HubSpot โ€” Data 24, Control 10 Notion โ€” Data 22, Control 16 Stripe โ€” Data 30, Control 30 Zalando โ€” Data 52, Control 88 Figma โ€” Data 18, Control 10 SAP SE โ€” Data 68, Control 78 Atlassian โ€” Data 18, Control 18 Proton โ€” Data 72, Control 54 Miro โ€” Data 100, Control 44 Klarna โ€” Data 44, Control 42 Ecosia โ€” Data 60, Control 92 Zoom โ€” Data 20, Control 14 Adyen โ€” Data 84, Control 84 GitLab โ€” Data 26, Control 14 Slack โ€” Data 14, Control 20 Hetzner โ€” Data 84, Control 96 Deezer โ€” Data 62, Control 66 Typeform โ€” Data 100, Control 52 OVHcloud โ€” Data 82, Control 94 Tutanota โ€” Data 100, Control 100 BlaBlaCar โ€” Data 54, Control 76 Qwant โ€” Data 56, Control 88 Bitwarden โ€” Data 28, Control 20 Contentful โ€” Data 34, Control 48 Personio โ€” Data 34, Control 58 Ikea โ€” Data 34, Control 100 Whatsapp โ€” Data 14, Control 12 Instagram โ€” Data 28, Control 22 X โ€” Data 14, Control 16 Avast โ€” Data 60, Control 0 Paypal โ€” Data 24, Control 32 Kaspersky โ€” Data 56, Control 0 Dailymotion โ€” Data 100, Control 74 Snapchat โ€” Data 12, Control 14 Scaleway โ€” Data 80, Control 92 84 89 UpCloud
UpCloud โ€” verified peers โ€” automated estimate (0โ€“50 pillars, normalized)

Every number below traces to 13 sourced facts across 10 independent sources, last verified 2026-06-12. 3 open questions hold confidence at 82% โ€” they lower confidence, never the score.

Control โ†‘

Who legally and economically controls the company

89/100
6 facts ยท 5 sources ยท mixed confidence
Legal & Jurisdiction
92

Incorporated as UpCloud Oy in Helsinki (business ID 2431560-5, founded 7 Oct 2011), with its sole operating entity in Finland and no foreign parent company. The company is fully within reach of Finnish/EU law and states it redirects foreign authorities' requests to Finnish authorities via mutual legal-assistance frameworks. Top-tier EU enforceability.

Why 92? 3 sourced facts · click to expand
UpCloud Oy, business ID 2431560-5, Helsinki, FI; founded 7 Oct 2011

Legal entity and registration

Proff.fi (Finnish business registry data) ยท as of 2026-06-12

Privately held, no foreign parent company

No foreign parent; Finnish-registered

UpCloud blog: US CLOUD Act & corporate structure ยท as of 2026-06-12

Discloses data only under Finnish law; foreign requests redirected to Finnish authorities

Foreign legal requests routed via Finnish authorities

UpCloud European Cloud Hosting / sovereignty pages ยท as of 2026-06-12

Control & Ownership
85

All known shareholders are EU-based. The โ‚ฌ18M 2020 round (announced 21 Jan 2020) was led by Dutch fund Connected Capital, with Finnish Industry Investment (Tesi, state-owned) and Finnish VC Inventure participating. The board mixes Finnish founders Joel Pihlajamaa and Antti Vilpponen, Finnish chairman Sami Lampinen (Inventure) and Dutch Wim Haring (Connected Capital) โ€” EU voting control and EU economic majority, privately held with no foreign listing. Reduced from top tier because the exact cap table is not public and a Dutch fund holds a large (possibly the single largest) stake; still fully EU.

Why 85? 3 sourced facts · click to expand
โ‚ฌ18M round led by Connected Capital (Amsterdam); +Tesi, +Inventure

Lead 2020 investor (EU/Netherlands)

UpCloud press release via Cision ยท as of 2026-06-12

Sami Lampinen (chair), Antti Vilpponen, Joel Pihlajamaa, Wim Haring

Board composition (3 Finnish, 1 Dutch)

Proff.fi (Finnish registry data) ยท as of 2026-06-12

Tesi (Finnish Industry Investment) invested 2020 to strengthen European ownership

State-backed EU investor present

Tesi case page: UpCloud ยท as of 2026-06-12

Data โ†’

Where your data lives and who can reach it

84/100
7 facts ยท 7 sources ยท mixed confidence
Data & Infrastructure
82

UpCloud runs its own compute and a proprietary clustered all-flash storage system (MaxIOPS) built in-house, not a resold hyperscaler. Customer data never leaves the chosen data centre, and an EU Access Management Policy restricts privileged OS/console/physical access in EU data centres to EU-based employees โ€” strong CLOUD Act resistance. Caveats keep it below top tier: the physical facilities are leased colocation space from carrier-neutral landlords (Equinix HE6, Telia Helsinki, etc.), some US-headquartered, and UpCloud also operates non-EU regions (US Chicago/NYC/San Jose, Singapore, Sydney) and non-EU-member European sites (UK, Norway) โ€” sovereignty depends on the customer choosing an EU region.

Why 82? 4 sourced facts · click to expand
In-house MaxIOPS all-flash storage; runs own servers, not a hyperscaler reseller

Own hardware + proprietary storage

UpCloud Cloud Servers product page ยท as of 2026-06-12

EU Access Management Policy: only EU-based staff get privileged remote/physical access in EU DCs

EU-only privileged access in EU data centres

UpCloud European Cloud Hosting page ยท as of 2026-06-12

Data never moved from selected data centre unless customer requests; CISPE + ISO 27001

Data stays in chosen region

UpCloud Security & Privacy ยท as of 2026-06-12

Uses Equinix HE6 and carrier-neutral Telia Helsinki; ~15 locations, ~10 in Europe (incl. non-EU UK/Norway)

Facilities are leased colocation, not owned

UpCloud Data Center Information ยท as of 2026-06-12

Operations & People
88

Headquartered at Aleksanterinkatu 15 B, Helsinki, with an EU-majority board, EUR reporting (revenue โ‚ฌ27.3M in 2025, โ‚ฌ24.9M 2024), and a workforce concentrated in Finland (~89-129 staff) operating under an EU-staff access policy. Mild dilution: the CEO Arno Schรคfer is German and the team spans ~18 nationalities, but operations and decision-making are EU-centered.

Why 88? 3 sourced facts · click to expand
Helsinki HQ; revenue โ‚ฌ27.3M (2025), โ‚ฌ24.9M (2024), reported in EUR

HQ and reporting currency

Proff.fi (Finnish registry data) ยท as of 2026-06-12

CEO Arno Dominik Schรคfer; co-founder Joel Pihlajamaa CTO

Leadership

UpCloud blog: Arno Schรคfer joins as CEO ยท as of 2026-06-12

~89-120 employees, 18 nationalities, Helsinki-centered

Workforce size and spread

UpCloud About page ยท as of 2026-06-12

Aligned to the EU Commission’s official Cloud Sovereignty Framework (SEAL, Jun 2026) โ†’

What we don’t know 3 open questions โ€” they lower confidence, never the score
  • ?

    Exact shareholding percentages โ€” does any single EU investor (e.g. Connected Capital) hold a majority of voting rights?

    Cap table is not public; would refine the ownership score and confirm whether control is founder-led or fund-led, though all known holders are EU.

  • ?

    Whether any colocation landlord (e.g. US-headquartered Equinix) has any logical or contractual access to customer data.

    Landlords typically provide only physical space, but unconfirmed; affects the strength of the CLOUD Act / infra sovereignty claim.

  • ?

    Latest verified employee count and geographic split of staff (sources range ~89 to ~129).

    Affects precision of the operations assessment, not its direction.

EU Cloud Sovereignty Framework lens

SEAL targets cloud service providers directly; this is an analogous EU-sovereignty mapping for an IaaS provider, not a formal SEAL certification.

Strategic

Explicitly positioned as an EU-sovereign alternative to hyperscalers; CISPE member; EU-owned with state-backed EU investor (Tesi).

strong

Legal & jurisdictional

UpCloud Oy incorporated and operated in Finland, no foreign parent; foreign legal requests routed via Finnish authorities.

strong

Data & AI

Data stays in chosen region; EU Access Management Policy limits privileged access to EU staff for EU DCs. Non-EU regions exist but are customer-opt-in.

strong

Operational

Helsinki HQ, EU-majority board, EUR reporting, Finland-centered workforce. CEO is German; team multinational.

strong

Supply chain

Owns its compute/storage stack but leases colocation space from carrier-neutral landlords (Equinix, Telia), some US-headquartered.

moderate

Technological

Proprietary MaxIOPS storage and platform built in-house; not a resold hyperscaler.

strong

Security & compliance

ISO 27001 certified ISMS; adheres to CISPE Code of Conduct approved by EU data protection authorities; GDPR.

strong

Environmental sustainability

Newer Nordic sites (Copenhagen, Norway) on 100% renewable energy with heat reuse; full-fleet figures not verified here.

moderate
EU alternatives
๐Ÿ‡ฉ๐Ÿ‡ช Hetzner hetzner.com EU-controlled

German-owned IaaS/dedicated-server provider running its own data centres in Germany and Finland; strong EU-sovereign peer.

๐Ÿ‡ซ๐Ÿ‡ท Scaleway scaleway.com EU-controlled

French cloud (Iliad group), own EU data centres; broader managed-service catalogue than UpCloud.

๐Ÿ‡ซ๐Ÿ‡ท OVHcloud ovhcloud.com with caveats

Large French EU cloud, owns its data centres; Euronext-listed so part of the economic base is public-market float.

How the method works

Methodology v2 (provisional): the score is the midpoint of two axes โ€” Control (who owns and governs the company) and Data (where your data lives and who can reach it). Each axis is scored only on verified evidence; unknowns reduce confidence, never the score. Every input below is sourced; the weights and judgments are open to challenge.

Spotted an error? Every claim is sourced โ€” challenge it and we correct the record.
  • 2026-06-12 โ€” Initial golden profile, authored from primary sources (human + AI review).

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Verified 2026-06-12 ยท Human + AI joint review (sources independently checked) ยท Methodology