Etsy, Inc.
Verified“A US marketplace, full stop.”
- Listing
- Nasdaq: ETSY
- Revenue (FY2025)
- $2.88B
- GMS (FY2025)
- $11.9B
- Employees
- 2,375
15 = midpoint of Control 13 & Data 16
Sovereignty Quadrant
Control ↑ who owns & governs the company · Data → where your data lives. Every dot is a company — click to open it.
Every number below traces to 13 sourced facts across 8 independent sources, last verified 2026-06-12. 3 open questions hold confidence at 93% — they lower confidence, never the score.
Control ↑
Who legally and economically controls the company
Legal & Jurisdiction
16
Incorporated in Delaware and run from Brooklyn, New York. The only EU-law nexus is the Irish contracting subsidiary (Etsy Ireland UC) for EEA users and CBI-regulated Etsy Payments Ireland Ltd; ultimate control and parent jurisdiction are entirely US, so EU enforceability over the group is limited to GDPR/DSA obligations on a foreign-run platform.
Why 16? 4 sourced facts · click to expand
Principal executive offices
SEC EDGAR company record (CIK 1370637) · as of 2026-02-19
EEA users contract with Irish subsidiary; payments via CBI-regulated entity
Etsy Help / Etsy legal policies · as of 2026-06-12
Significant EU subsidiaries are wholly owned by US parent Etsy, Inc.
FY2025 Form 10-K, Exhibit 21.1 · as of 2026-02-19
Control & Ownership
10
Single-class common stock listed on the Nasdaq Global Select Market under 'ETSY', majority held by US institutional investors (BlackRock, Vanguard) and reported in US dollars. Voting and economic control sit firmly outside the EU.
Why 10? 3 sourced facts · click to expand
Largest holders are US asset managers
SEC Schedule 13G/A filings · as of 2025-02-01
Data →
Where your data lives and who can reach it
Data & Infrastructure
12
Etsy states it 'relies on Google Cloud for a substantial portion of the computing, storage, data processing' for the Etsy marketplace. Google Cloud is a US hyperscaler subject to the US CLOUD Act, and Etsy's privacy policy confirms personal data is processed in the United States under Standard Contractual Clauses. No EU-owned infrastructure or EU-only data residency.
Why 12? 3 sourced facts · click to expand
Primary infrastructure provider
FY2025 Form 10-K (risk factors) · as of 2026-02-19
User data processed outside the EEA, incl. United States
Etsy Privacy Policy · as of 2026-06-12
Migrated fully to Google Cloud from own data centers
Google Cloud Etsy case study · as of 2020-03-01
Operations & People
22
HQ in Brooklyn, US-based leadership and board, USD reporting, and 74% of GMS from US buyers in 2025. The meaningful EU/UK footprint is the Depop subsidiary (~400 employees, London) plus Irish operating entities; out of 2,375 total employees worldwide the company is US-centered.
Why 22? 3 sourced facts · click to expand
Total employees worldwide
FY2025 Form 10-K (Human Capital) · as of 2025-12-31
Geographic concentration of demand
FY2025 Form 10-K · as of 2025-12-31
Incoming CEO (eff. Jan 1 2026) led Etsy/Depop; HQ stays US
Etsy 8-K (Dec 2025) · as of 2025-12-18
Aligned to the EU Commission’s official Cloud Sovereignty Framework (SEAL, Jun 2026) →
What we don’t know
3 open questions — they lower confidence, never the score
- ?
Does any EU user data physically reside only in EU Google Cloud regions, or is it commingled in US regions?
Etsy confirms processing in the US under SCCs, but the exact EU-region residency split is not disclosed; affects the precise infra score and CLOUD Act exposure assessment.
- ?
What share of total workforce sits in the EU (vs UK/US)?
Depop (~400, UK) and Irish entities are documented, but EU-resident headcount specifically is not broken out; affects operations granularity.
- ?
Exact current institutional ownership percentages and any EU holders
13G data is point-in-time and US-manager dominated; precise EU economic stake is not separately reported.
EU Cloud Sovereignty Framework lens
SEAL maps a cloud-provider sovereignty framework onto a marketplace company; this is an analogous mapping for comparability, not a certification.
Strategic
US-headquartered, US-controlled public company; strategic direction set in Brooklyn, not the EU.
Legal & jurisdictional
Delaware incorporation; EU nexus limited to Irish contracting/payments subsidiaries under a US parent.
Data & AI
Personal data processed in the US under SCCs; runs on Google Cloud, exposed to US CLOUD Act.
Operational
US leadership, board and HQ; 74% of GMS from US buyers; USD reporting.
Supply chain
Marketplace supply is millions of independent sellers globally, including many in the EU/UK; not Etsy-controlled.
Technological
Core platform dependent on a single US hyperscaler (Google Cloud) by Etsy's own disclosure.
Security & compliance
GDPR/DSA-facing with an EU establishment (Ireland) and CBI-regulated payments; compliant posture but US-controlled.
Environmental sustainability
Renewable PPAs and emissions targets for Google Cloud usage; sustainability reporting is substantive but not a sovereignty factor.
EU alternatives
The subject itself: US-incorporated, US-controlled, US-hosted. Listed for reference, not an EU option.
ManoMano is a French-HQ marketplace (different vertical, DIY/home); closest scaled EU-controlled marketplace peer, but not a handmade/craft equivalent.
Lithuania-HQ, EU-controlled C2C resale marketplace; strong EU sovereignty profile, though resale fashion rather than handmade/vintage craft.
How the method works
Methodology v2 (provisional): the score is the midpoint of two axes — Control (who owns and governs the company) and Data (where your data lives and who can reach it). Each axis is scored only on verified evidence; unknowns reduce confidence, never the score. Every input below is sourced; the weights and judgments are open to challenge.
Spotted an error? Every claim is sourced — challenge it and we correct the record.
- 2026-06-12 — Initial golden profile, authored from primary sources (human + AI review).
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Verified 2026-06-12 · Human + AI joint review (sources independently checked) · Methodology