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Netflix

Verified

“A US streaming giant with a Dutch front door.”

Operating HQ
🇺🇸 Los Gatos, California
where it's run
Legal domicile
🇺🇸 Delaware, USA
where it's incorporated
2024 revenue
$39.0B
Members
~302M
EMEA share
~32%
Employees
~14,000
22/100
Sovereign: Not
Control ↑
20
Data →
24

22 = midpoint of Control 20 & Data 24

ConfidenceHigh (88%)

Sovereignty Quadrant

Control ↑ who owns & governs the company  ·  Data → where your data lives. Every dot is a company — click to open it.

Where your data lives → Who controls the company → 8 companies · fully non-EU (0/0) Google — Data 16, Control 14 TikTok — Data 32, Control 24 Youtube — Data 14, Control 16 Ionos — Data 90, Control 90 Disneyplus — Data 16, Control 12 Telegram — Data 34, Control 14 Carrefour — Data 100, Control 32 Corriere — Data 100, Control 100 Microsoft — Data 26, Control 14 X — Data 14, Control 16 Amazon — Data 14, Control 10 Amazon — Data 66, Control 0 Bild — Data 100, Control 100 Reddit — Data 14, Control 10 LinkedIn — Data 14, Control 16 Reuters — Data 26, Control 0 Pinterest — Data 12, Control 12 Discord — Data 16, Control 20 AliExpress — Data 18, Control 12 Twitch — Data 18, Control 16 Samsung — Data 62, Control 4 Canva — Data 24, Control 20 Spotify — Data 30, Control 68 Apple — Data 16, Control 16 GitHub — Data 16, Control 10 Uber — Data 16, Control 16 Salesforce — Data 20, Control 14 Deepl — Data 70, Control 78 Airbnb — Data 18, Control 18 Notion — Data 22, Control 16 Shopify — Data 18, Control 18 Mastercard — Data 36, Control 16 Dropbox — Data 14, Control 10 HubSpot — Data 24, Control 10 Stripe — Data 30, Control 30 Zalando — Data 52, Control 88 Figma — Data 18, Control 10 SAP SE — Data 68, Control 78 Atlassian — Data 18, Control 18 Proton — Data 72, Control 54 Miro — Data 100, Control 44 Klarna — Data 44, Control 42 Ecosia — Data 60, Control 92 Zoom — Data 20, Control 14 Adyen — Data 84, Control 84 GitLab — Data 26, Control 14 Slack — Data 14, Control 20 Hetzner — Data 84, Control 96 Deezer — Data 62, Control 66 Typeform — Data 100, Control 52 OVHcloud — Data 82, Control 94 Tutanota — Data 100, Control 100 BlaBlaCar — Data 54, Control 76 Qwant — Data 56, Control 88 Bitwarden — Data 28, Control 20 Contentful — Data 34, Control 48 Personio — Data 34, Control 58 Ikea — Data 34, Control 100 Meta Platforms — Data 18, Control 10 Whatsapp — Data 14, Control 12 Instagram — Data 28, Control 22 Avast — Data 60, Control 0 Paypal — Data 24, Control 32 Kaspersky — Data 56, Control 0 ARTE — Data 56, Control 98 24 20 Netflix
Netflix — verified peers — automated estimate (0–50 pillars, normalized)

Every number below traces to 12 sourced facts across 10 independent sources, last verified 2026-06-12. 3 open questions hold confidence at 88% — they lower confidence, never the score.

Control ↑

Who legally and economically controls the company

20/100
6 facts · 6 sources · high confidence
Legal & Jurisdiction
30

Incorporated in Delaware (USA) with principal executive offices in Los Gatos, California. Netflix does operate a genuine EU establishment, Netflix International B.V. in Amsterdam, which is the GDPR lead/data controller for European members and is reachable by EU law (Dutch DPA fined it EUR 4.75M in Nov 2024). But that entity sits under the US parent and the group is governed by US/Delaware law, so EU enforceability is partial rather than primary.

Why 30? 3 sourced facts · click to expand
Delaware, USA

State of incorporation

Netflix Inc Form 10-K (FY2024), SEC EDGAR · as of 2024-12-31

Netflix International B.V., Amsterdam (NL)

EU main establishment / lead data controller

GDPRhub / Dutch DPA (AP) Netflix case · as of 2024-11-26

EUR 4.75M GDPR fine on Netflix International B.V.

EU law reaches the Dutch entity (enforcement evidence)

SteelEye / Dutch DPA enforcement summary · as of 2024-11-26

Control & Ownership
10

Listed on NASDAQ (NFLX) with a single class of common stock — no dual-class control vehicle — but voting and economic ownership are dominated by US institutional investors (Vanguard ~8.6%, BlackRock ~7.3%, FMR ~5.2%). There is no EU voting control and no EU economic majority. Both control and economics sit in the United States.

Why 10? 3 sourced facts · click to expand
NASDAQ: NFLX

Listing venue and ticker

Netflix Inc Form 10-K (FY2024), SEC EDGAR · as of 2024-12-31

Single class common stock, no dual-class

Share structure

Netflix Inc Form DEF 14A / 10-K, SEC EDGAR · as of 2025-04-07

Vanguard 8.56%, BlackRock 7.26%, FMR 5.23%

Largest shareholders (all US asset managers)

Schedule 13G/A filings, SEC EDGAR · as of 2025-04-07

Data →

Where your data lives and who can reach it

24/100
6 facts · 5 sources · mixed confidence
Data & Infrastructure
18

Netflix's control plane (account, recommendations, billing, encoding, microservices) runs on Amazon Web Services, a US hyperscaler subject to the US CLOUD Act; Netflix completed its migration off its own data centers onto AWS in 2016. Video delivery uses Netflix's proprietary Open Connect CDN embedded inside ISPs worldwide (including the EU). European member personal data is transferred to and processed in the United States. There is no EU-owned, EU-sovereign infrastructure; EU presence is at most US-cloud regions plus on-net caches.

Why 18? 3 sourced facts · click to expand
Amazon Web Services (US); migration finished Jan 2016

Compute/control plane provider

Netflix Open Connect overview / AWS case studies · as of 2024-01-01

Proprietary Open Connect CDN in ISP networks globally

Content delivery

Netflix Open Connect overview · as of 2024-01-01

Intra-company processing incl. US; 12 non-EU countries

EU member data transferred outside the EU (incl. US)

Netflix international transfers page / Dutch DPA case · as of 2024-11-26

Operations & People
32

Headquartered in Los Gatos, California, led by two US-based co-CEOs (Ted Sarandos, Greg Peters) with Reed Hastings as chairman; reports in USD; ~14,000 full-time employees concentrated in the US. Europe is the largest non-US market: EMEA was ~32% of 2024 revenue (~USD 12.4B, 94.2M memberships) and the Amsterdam EU hub employs several hundred staff. Operations are mixed but clearly US-centered.

Why 32? 3 sourced facts · click to expand
Los Gatos CA; US co-CEOs Sarandos & Peters

Headquarters and leadership

About Netflix (official) · as of 2023-01-01

~14,000 employees; reports in USD

Workforce size and reporting currency

Netflix Inc Form 10-K (FY2024), SEC EDGAR · as of 2024-12-31

EMEA ~USD 12.4B = ~32% of 2024 revenue

EMEA revenue share (Europe is largest intl market)

Bullfincher (from Netflix 10-K segment data) · as of 2024-12-31

Aligned to the EU Commission’s official Cloud Sovereignty Framework (SEAL, Jun 2026) →

What we don’t know 3 open questions — they lower confidence, never the score
  • ?

    Exactly which AWS regions host EU member data, and how much is pinned to EU regions vs replicated to the US.

    Affects the infra score: EU-region residency would lift it slightly, but CLOUD Act exposure to the US parent/AWS remains regardless.

  • ?

    The full list of the 12 non-EU countries to which Netflix transfers personal data and the precise SCC/adequacy safeguards per recipient.

    Affects how cleanly EU data-transfer compliance can be assessed post the 2024 transparency fine.

  • ?

    Headcount and decision-making authority of Netflix International B.V. in Amsterdam relative to US HQ.

    Affects operations score — a more autonomous EU entity would marginally raise EU-centeredness.

EU Cloud Sovereignty Framework lens

SEAL-style mapping is illustrative, not a certification: the framework targets cloud/infrastructure providers, and Netflix is a streaming service consuming third-party (AWS) infrastructure.

Strategic

US-headquartered, US-controlled global platform; strategy set from Los Gatos, no EU strategic autonomy.

weak

Legal & jurisdictional

Delaware incorporation under US law; EU reach exists only via the Amsterdam subsidiary (GDPR lead controller).

weak

Data & AI

Member data transferred to the US; recommendation/ML and analytics run on AWS under US-parent control.

weak

Operational

Real EU operating footprint (Amsterdam hub, ~32% EMEA revenue) but day-to-day control is US-centered.

moderate

Supply chain

Significant EU content production/commissioning, but core tech vendors (AWS, payments, ads) are US-based.

moderate

Technological

Compute on US hyperscaler AWS plus proprietary Open Connect CDN; no EU-sovereign tech stack.

weak

Security & compliance

GDPR-engaged (SCCs claimed) but fined EUR 4.75M by Dutch DPA in Nov 2024 for transparency failures; SOC/ISO posture typical of US big tech.

moderate

Environmental sustainability

Not evaluated in this jurisdiction-focused profile.

not assessed
EU alternatives
🇩🇪 RTL+ (RTL Deutschland) plus.rtl.de with caveats

EU-owned streaming service (RTL Group / Bertelsmann), strong local/European catalogue; smaller library and footprint than Netflix.

🇫🇷 Salto / France TV / Arte arte.tv with caveats

EU public-broadcaster streaming with strong European content and data residency; not a global general-entertainment substitute.

🇸🇪 Viaplay viaplay.com with caveats

Nordic EU-listed streamer with original European programming; regional focus and narrower catalogue.

How the method works

Methodology v2 (provisional): the score is the midpoint of two axes — Control (who owns and governs the company) and Data (where your data lives and who can reach it). Each axis is scored only on verified evidence; unknowns reduce confidence, never the score. Every input below is sourced; the weights and judgments are open to challenge.

Spotted an error? Every claim is sourced — challenge it and we correct the record.
  • 2026-06-12 — Initial golden profile, authored from primary sources (human + AI review).

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Verified 2026-06-12 · Human + AI joint review (sources independently checked) · Methodology