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HubSpot

Verified

“A US company, full stop β€” Boston-built, NYSE-listed, AWS-hosted.”

Operating HQ
πŸ‡ΊπŸ‡Έ Cambridge, Massachusetts
where it's run
Legal domicile
πŸ‡ΊπŸ‡Έ Delaware, USA
where it's incorporated
FY2024 revenue
$2.63B
Employees
8,246
Customers
247,939
Listing
NYSE: HUBS
16/100
Sovereign: Not
Control ↑
9
Data β†’
23

16 = midpoint of Control 9 & Data 23

ConfidenceHigh (88%)

Sovereignty Quadrant

Control ↑ who owns & governs the company  Β·  Data β†’ where your data lives. Every dot is a company β€” click to open it.

Where your data lives β†’ Who controls the company β†’ 8 companies Β· fully non-EU (0/0) TikTok β€” Data 32, Control 24 Google β€” Data 16, Control 14 Youtube β€” Data 14, Control 16 Ionos β€” Data 90, Control 90 Disneyplus β€” Data 16, Control 12 Telegram β€” Data 34, Control 14 Carrefour β€” Data 100, Control 32 Corriere β€” Data 100, Control 100 Microsoft β€” Data 26, Control 14 X β€” Data 14, Control 16 Amazon β€” Data 14, Control 10 Amazon β€” Data 66, Control 0 Bild β€” Data 100, Control 100 Reddit β€” Data 14, Control 10 Netflix β€” Data 24, Control 20 LinkedIn β€” Data 14, Control 16 Reuters β€” Data 26, Control 0 Pinterest β€” Data 12, Control 12 Discord β€” Data 16, Control 20 AliExpress β€” Data 18, Control 12 Twitch β€” Data 18, Control 16 Samsung β€” Data 62, Control 4 Canva β€” Data 24, Control 20 Spotify β€” Data 30, Control 68 Apple β€” Data 16, Control 16 GitHub β€” Data 16, Control 10 Uber β€” Data 16, Control 16 Salesforce β€” Data 20, Control 14 Deepl β€” Data 70, Control 78 Airbnb β€” Data 18, Control 18 Notion β€” Data 22, Control 16 Shopify β€” Data 18, Control 18 Mastercard β€” Data 36, Control 16 Dropbox β€” Data 14, Control 10 Stripe β€” Data 30, Control 30 Zalando β€” Data 52, Control 88 Figma β€” Data 18, Control 10 SAP SE β€” Data 68, Control 78 Atlassian β€” Data 18, Control 18 Proton β€” Data 72, Control 54 Miro β€” Data 100, Control 44 Klarna β€” Data 44, Control 42 Ecosia β€” Data 60, Control 92 Zoom β€” Data 20, Control 14 Adyen β€” Data 84, Control 84 GitLab β€” Data 26, Control 14 Slack β€” Data 14, Control 20 Hetzner β€” Data 84, Control 96 Deezer β€” Data 62, Control 66 Typeform β€” Data 100, Control 52 OVHcloud β€” Data 82, Control 94 Tutanota β€” Data 100, Control 100 BlaBlaCar β€” Data 54, Control 76 Qwant β€” Data 56, Control 88 Bitwarden β€” Data 28, Control 20 Contentful β€” Data 34, Control 48 Personio β€” Data 34, Control 58 Ikea β€” Data 34, Control 100 Meta Platforms β€” Data 18, Control 10 Whatsapp β€” Data 14, Control 12 Instagram β€” Data 28, Control 22 Avast β€” Data 60, Control 0 Paypal β€” Data 24, Control 32 Kaspersky β€” Data 56, Control 0 Odoo β€” Data 100, Control 100 23 9 HubSpot
HubSpot β€” verified peers β€” automated estimate (0–50 pillars, normalized)

Every number below traces to 12 sourced facts across 6 independent sources, last verified 2026-06-12. 3 open questions hold confidence at 88% β€” they lower confidence, never the score.

Control ↑

Who legally and economically controls the company

9/100
6 facts Β· 4 sources Β· mixed confidence
Legal & Jurisdiction
10

Formed as an LLC in Delaware (2005), converted to a Delaware corporation (2007), and headquartered in Cambridge, Massachusetts. The operating parent (HubSpot, Inc.) sits entirely in US jurisdiction. EU law reaches it only as a GDPR data processor serving EU customers β€” not because any controlling entity is EU-incorporated or EU-established. Incorporated and run outside the EU puts this squarely in the 0-30 band.

Why 10? 3 sourced facts · click to expand
Delaware, USA (LLC 2005, converted to corporation 2007)

Incorporation

HubSpot FY2024 Form 10-K (SEC EDGAR) Β· as of 2025-02-12

2 Canal Park, Cambridge, MA 02141, USA

Headquarters / principal executive offices

HubSpot Investor Relations / 10-K Β· as of 2026-06-12

GDPR DPA / processor

EU reach is via GDPR processor obligations, not EU establishment of the parent

HubSpot Cloud Infrastructure & Data Hosting FAQ Β· as of 2026-06-12

Control & Ownership
8

Publicly listed on the NYSE under HUBS since the October 2014 IPO. Single-class, one-share-one-vote capital structure with no dual-class supervoting and no controlling shareholder. Ownership is ~95% institutional, dominated by US asset managers (BlackRock filed a Schedule 13G as a >5% holder). Both voting control and the economic majority sit in the US β€” a clear foreign-control profile (0-30).

Why 8? 3 sourced facts · click to expand
NYSE: HUBS (IPO Oct 9, 2014)

Listing venue and ticker

HubSpot Investor Relations Β· as of 2026-06-12

Single class, one-share-one-vote; no controlling shareholder

Capital structure

HubSpot SEC filings (10-K / proxy) Β· as of 2025-02-12

BlackRock (Schedule 13G/A, 2025)

Major institutional holder >5%

SEC EDGAR Schedule 13G/A Β· as of 2025-02

Data β†’

Where your data lives and who can reach it

23/100
6 facts Β· 4 sources Β· mixed confidence
Data & Infrastructure
22

HubSpot's product infrastructure runs exclusively on Amazon Web Services (US hyperscaler). It offers data residency across five AWS regions including the EU (Germany / Frankfurt), so EU customers can keep primary storage in the EU β€” but the underlying infrastructure is US-owned and CLOUD Act-exposed, default region is assigned by signup geolocation, and HubSpot states a limited amount of processing (analytics, support, integrations) can occur outside the chosen region. EU regions on a US hyperscaler with foreign-law exposure lands in the low end of the 20-40 band.

Why 22? 3 sourced facts · click to expand
Amazon Web Services (exclusively)

Cloud provider

HubSpot Cloud Infrastructure & Data Hosting FAQ Β· as of 2026-06-12

AWS EU region in Germany (Frankfurt), available since 2021

EU data residency option

HubSpot Cloud Infrastructure & Data Hosting FAQ Β· as of 2026-06-12

Default by IP geolocation at signup; limited processing can occur outside region

Region assignment and out-of-region processing

HubSpot Cloud Infrastructure & Data Hosting FAQ Β· as of 2026-06-12

Operations & People
24

Operations are US-centered: HQ in Cambridge MA, US-based CEO (Yamini Rangan) and co-founder/CTO (Dharmesh Shah), and USD financial reporting. HubSpot does run substantial international operations including EU offices (notably Dublin, Ireland and Berlin, Germany) and serves customers in 135+ countries, which lifts the score off the floor, but center of gravity β€” leadership, listing, currency, decision-making β€” is American. Foreign-centered with meaningful EU presence (0-30).

Why 24? 3 sourced facts · click to expand
8,246 full-time employees as of Dec 31, 2024

Workforce

HubSpot FY2024 Form 10-K (SEC EDGAR) Β· as of 2024-12-31

$2.63 billion, +21% YoY

FY2024 total revenue (reporting currency USD)

HubSpot Q4 & Full Year 2024 Results Β· as of 2025-02-12

CEO Yamini Rangan; Chairman Brian Halligan; CTO/co-founder Dharmesh Shah (US-based)

Leadership

HubSpot company news / IR board page Β· as of 2026-06-12

Aligned to the EU Commission’s official Cloud Sovereignty Framework (SEAL, Jun 2026) β†’

What we don’t know 3 open questions β€” they lower confidence, never the score
  • ?

    What share of HubSpot's customer data actually resides in the EU (Frankfurt) region versus US regions?

    EU residency is opt-in/geolocation-default, so the real-world EU-resident data fraction is unknown and could be small; this is the main swing factor for the infra score.

  • ?

    Exact split of the ~95% institutional ownership β€” how much is held by EU-domiciled funds?

    Some economic ownership flows to EU index/pension funds via global trackers, but the controlling/economic majority is US; precise EU economic share is unquantified.

  • ?

    What is HubSpot's EU-region headcount and the legal weight of its EU entities (e.g., Irish/German subsidiaries)?

    Larger EU operational footprint could marginally lift the operations score, but would not change US control.

EU Cloud Sovereignty Framework lens

SEAL-style mapping is illustrative only β€” the framework targets cloud providers; this is an analogous sovereignty read of a US SaaS vendor, not a certification.

Strategic

US-headquartered, NYSE-listed, US-controlled; strategic direction set entirely outside the EU.

weak

Legal & jurisdictional

Delaware-incorporated, Cambridge MA HQ; EU law reaches it only as a GDPR processor via a DPA, not as an EU establishment.

weak

Data & AI

Optional EU (Frankfurt) AWS data residency exists, but underlying infra is US-owned and CLOUD Act-exposed; default region is geolocation-based.

moderate

Operational

US leadership and USD reporting; EU offices (Dublin, Berlin) exist but operational center of gravity is American.

weak

Supply chain

Core dependency on a single US hyperscaler (AWS) plus Google Cloud for some analytics/AI; no EU-sovereign alternative.

weak

Technological

Proprietary US-developed platform; no EU technological control or open European stack.

weak

Security & compliance

SOC 2 Type II and ISO 27001 via AWS, GDPR DPA and SCCs available; compliance achievable but US-jurisdiction risk remains.

moderate

Environmental sustainability

Not evaluated in this sovereignty-focused profile.

not assessed
EU alternatives
πŸ‡§πŸ‡ͺ Odoo odoo.com EU-controlled

Belgium-headquartered open-source business suite with CRM/marketing; EU-incorporated and can be self-hosted or run in EU clouds.

πŸ‡§πŸ‡ͺ Efficy CRM efficy.com EU-controlled

Belgium-based European CRM group with EU data hosting; positioned as a sovereign alternative to US CRMs.

πŸ‡³πŸ‡΄ SuperOffice superoffice.com with caveats

Long-standing Norwegian CRM with EEA hosting; Norway is EEA/GDPR but not an EU member state.

How the method works

Methodology v2 (provisional): the score is the midpoint of two axes β€” Control (who owns and governs the company) and Data (where your data lives and who can reach it). Each axis is scored only on verified evidence; unknowns reduce confidence, never the score. Every input below is sourced; the weights and judgments are open to challenge.

Spotted an error? Every claim is sourced β€” challenge it and we correct the record.
  • 2026-06-12 β€” Initial golden profile, authored from primary sources (human + AI review).

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Verified 2026-06-12 Β· Human + AI joint review (sources independently checked) Β· Methodology