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Vinted

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“Lithuania's home-grown unicorn, financed by everyone else's money.”

Operating HQ
πŸ‡±πŸ‡Ή Vilnius, Lithuania
where it's run
Legal domicile
πŸ‡±πŸ‡Ή Lithuania
where it's incorporated
Valuation
€8bn
FY2025 revenue
€1.1bn
Members
~65M+
Staff
2,200+
66/100
Sovereign: Almost
Control ↑
73
Data β†’
58

66 = midpoint of Control 73 & Data 58

ConfidenceMedium (78%)

Sovereignty Quadrant

Control ↑ who owns & governs the company  Β·  Data β†’ where your data lives. Every dot is a company β€” click to open it.

Where your data lives β†’ Who controls the company β†’ 7 companies Β· fully non-EU (0/0) TikTok β€” Data 32, Control 24 Google β€” Data 16, Control 14 Youtube β€” Data 14, Control 16 Ionos β€” Data 90, Control 90 Disneyplus β€” Data 16, Control 12 Telegram β€” Data 34, Control 14 Carrefour β€” Data 100, Control 32 Corriere β€” Data 100, Control 100 Microsoft β€” Data 26, Control 14 Amazon β€” Data 14, Control 10 Amazon β€” Data 66, Control 0 Reddit β€” Data 14, Control 10 Netflix β€” Data 24, Control 20 LinkedIn β€” Data 14, Control 16 Reuters β€” Data 26, Control 0 Pinterest β€” Data 12, Control 12 Discord β€” Data 16, Control 20 AliExpress β€” Data 18, Control 12 Twitch β€” Data 18, Control 16 Samsung β€” Data 62, Control 4 Canva β€” Data 24, Control 20 Spotify β€” Data 30, Control 68 Apple β€” Data 16, Control 16 GitHub β€” Data 16, Control 10 Uber β€” Data 16, Control 16 Salesforce β€” Data 20, Control 14 Deepl β€” Data 70, Control 78 Airbnb β€” Data 18, Control 18 Shopify β€” Data 18, Control 18 Mastercard β€” Data 36, Control 16 Dropbox β€” Data 14, Control 10 HubSpot β€” Data 24, Control 10 Notion β€” Data 22, Control 16 Stripe β€” Data 30, Control 30 Zalando β€” Data 52, Control 88 Figma β€” Data 18, Control 10 SAP SE β€” Data 68, Control 78 Atlassian β€” Data 18, Control 18 Proton β€” Data 72, Control 54 Miro β€” Data 100, Control 44 Klarna β€” Data 44, Control 42 Ecosia β€” Data 60, Control 92 Zoom β€” Data 20, Control 14 Adyen β€” Data 84, Control 84 GitLab β€” Data 26, Control 14 Slack β€” Data 14, Control 20 Hetzner β€” Data 84, Control 96 Deezer β€” Data 62, Control 66 Typeform β€” Data 100, Control 52 OVHcloud β€” Data 82, Control 94 Tutanota β€” Data 100, Control 100 BlaBlaCar β€” Data 54, Control 76 Qwant β€” Data 56, Control 88 Bitwarden β€” Data 28, Control 20 Contentful β€” Data 34, Control 48 Personio β€” Data 34, Control 58 Ikea β€” Data 34, Control 100 Whatsapp β€” Data 14, Control 12 Instagram β€” Data 28, Control 22 X β€” Data 14, Control 16 Avast β€” Data 60, Control 0 Paypal β€” Data 24, Control 32 Kaspersky β€” Data 56, Control 0 Dailymotion β€” Data 100, Control 74 Snapchat β€” Data 12, Control 14 Backmarket β€” Data 52, Control 74 Wallapop β€” Data 100, Control 20 58 73 Vinted
Vinted β€” verified peers β€” automated estimate (0–50 pillars, normalized)

Every number below traces to 12 sourced facts across 9 independent sources, last verified 2026-06-12. 3 open questions hold confidence at 78% β€” they lower confidence, never the score.

Control ↑

Who legally and economically controls the company

73/100
6 facts Β· 6 sources Β· mixed confidence
Legal & Jurisdiction
90

Incorporated and operating in Lithuania as Vinted, UAB; the operating entity and the registered seat coincide in Vilnius, so EU/GDPR/DSA law reaches it directly. The payments subsidiary is licensed and supervised by the Bank of Lithuania, an EU national regulator. No foreign parent sits above the Lithuanian core.

Why 90? 3 sourced facts · click to expand
Vinted, UAB, reg. 302767152, Vilnius

Operating entity incorporated in Lithuania

Lursoft (LT registry data) Β· as of 2026-06-12

Svitrigailos g. 13, LT-03228 Vilnius

Registered seat and data controller address

OpenCorpData (LEI 2549006Z90S7DPNGV679) Β· as of 2026-06-12

Vinted Pay, UAB EMI licence No 96, granted 25 Sep 2023

Payments arm EU-regulated

Bank of Lithuania Β· as of 2026-06-12

Control & Ownership
56

Founded by Lithuanians and still privately held with an EU operating core, but the economic majority is non-EU. Major holders include US firms (Accel, Lightspeed, Insight, TPG, Hedosophia, Pinegrove, BlackRock funds), Canada's Ontario Teachers' (TVG), UK's Schroders and Baillie Gifford, and Switzerland's Lombard Odier; EU economic exposure runs mainly through Sweden's EQT and Belgium's Sofina. No foreign stock listing, which lifts the score above pure foreign-control cases, but the cap-table economics clearly skew outside the EU.

Why 56? 3 sourced facts · click to expand
€880m secondary at €8bn, EQT-led, Apr 2026

Latest secondary round broadens non-EU base

Silicon Republic Β· as of 2026-04-27

TPG (US) + Hedosophia led, Oct 2024

Earlier €5bn secondary led by US investor

TPG Β· as of 2024-10-24

US, UK, Canada, CH, plus EU (EQT/SE, Sofina/BE)

Mixed investor base across jurisdictions

EQT Group Β· as of 2026-06-12

Data β†’

Where your data lives and who can reach it

58/100
6 facts Β· 3 sources Β· mixed confidence
Data & Infrastructure
40

Vinted states most user data is processed within the EEA, which is better than a default-US posture, but it relies on third-party cloud and service providers and discloses transfers to third countries including the USA under Standard Contractual Clauses (e.g., Google LLC). No EU-sovereign, EU-owned infrastructure is claimed, and the specific core-platform cloud provider is not confirmed from a primary source, leaving CLOUD Act exposure plausible. Scored in the mid-range: EEA-default processing lifts it above a pure US-hosting case, but the lack of sovereign infrastructure and the documented US transfers cap it.

Why 40? 3 sourced facts · click to expand
Mostly within the EEA, per privacy policy

Default processing location

Vinted Privacy Policy Β· as of 2026-06-12

Transfers to third countries incl. USA; Google LLC under SCCs

Discloses US data transfers under SCCs

Vinted Privacy Policy Β· as of 2026-06-12

Cloud storage, security, analytics via partners

Relies on third-party cloud/service providers

Vinted Privacy Policy Β· as of 2026-06-12

Operations & People
86

Strongly EU-centered operationally: headquartered in Vilnius since 2008, with its largest workforce in Lithuania (Vilnius, Kaunas) plus EU offices in Amsterdam, Berlin, Hamburg, Paris and Luxembourg (and London). Reports in euros, operates across ~26 mostly-European markets. CEO Thomas Plantenga is Dutch (EU). One small non-EU office (London) keeps it just shy of the top band.

Why 86? 3 sourced facts · click to expand
Vilnius, Lithuania (founded 2008)

Headquarters and founding location

Vinted Careers Β· as of 2026-06-12

2,200+ staff; offices Vilnius, Kaunas, Amsterdam, Berlin, Hamburg, Paris, Luxembourg, London

Workforce size and office geography

Vinted Careers Β· as of 2026-06-12

€1.1bn revenue, €62m net profit (FY2025), euro-reported

Reporting currency and scale

Vinted Newsroom Β· as of 2026-06-12

Aligned to the EU Commission’s official Cloud Sovereignty Framework (SEAL, Jun 2026) β†’

What we don’t know 3 open questions β€” they lower confidence, never the score
  • ?

    Which cloud provider hosts Vinted's core platform, and in which regions?

    Determines true infrastructure sovereignty and CLOUD Act exposure; no primary source confirmed AWS/GCP/Azure, so infra is scored on the EEA-default disclosure rather than confirmed hosting.

  • ?

    What is the precise post-2026 cap table and who holds voting control?

    Exact EU vs non-EU economic and voting split is undisclosed; ownership score reflects the directional skew toward US/UK/Canada investors, not audited percentages.

  • ?

    Current global registered member count

    Public figures vary (65M to 100M+) by date and methodology; affects scale framing but not sovereignty scoring.

EU Cloud Sovereignty Framework lens

SEAL maps a cloud-provider sovereignty framework onto a consumer marketplace β€” this is an analogous assessment for comparability, not a certification.

Strategic

European-founded, European-run market leader in C2C resale; no foreign parent above the Lithuanian core.

strong

Legal & jurisdictional

Incorporated and operating in Lithuania; fully within EU/GDPR/DSA reach; payments arm Bank of Lithuania-regulated.

strong

Data & AI

Data processed mostly in the EEA per policy, but third-party providers and documented US transfers under SCCs add exposure.

moderate

Operational

HQ Vilnius, euro-reporting, workforce concentrated in Lithuania and EU offices.

strong

Supply chain

Vertically integrated logistics (Vinted Go) and payments (Vinted Pay) in-house and EU-based; cloud/tech vendors not fully disclosed.

moderate

Technological

No EU-sovereign infrastructure claimed; likely reliance on US hyperscaler capacity, unconfirmed from primary sources.

weak

Security & compliance

EMI licensing implies regulatory scrutiny; faced GDPR inquiries from EU DPAs, indicating active oversight.

moderate

Environmental sustainability

Core mission is reuse/circularity, but no verified sovereign-energy or data-center environmental disclosures.

moderate
EU alternatives
πŸ‡±πŸ‡Ή Vinted vinted.com EU-controlled

Itself a strong EU option for C2C resale β€” EU-incorporated, EU-run, euro-reporting; the main caveat is non-EU economic ownership and unconfirmed cloud sovereignty.

πŸ‡ͺπŸ‡Έ Wallapop wallapop.com with caveats

Spanish second-hand marketplace; EU-based but has taken significant non-EU (US/Korean) investment, so similar ownership caveats apply.

πŸ‡«πŸ‡· Back Market backmarket.com with caveats

French refurbished-goods marketplace; EU-headquartered but heavily VC-backed including US investors. Adjacent rather than identical category.

How the method works

Methodology v2 (provisional): the score is the midpoint of two axes β€” Control (who owns and governs the company) and Data (where your data lives and who can reach it). Each axis is scored only on verified evidence; unknowns reduce confidence, never the score. Every input below is sourced; the weights and judgments are open to challenge.

Spotted an error? Every claim is sourced β€” challenge it and we correct the record.
  • 2026-06-12 β€” Initial golden profile, authored from primary sources (human + AI review).

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Verified 2026-06-12 Β· Human + AI joint review (sources independently checked) Β· Methodology