Skip to main content
Vimeo logo

Vimeo

Verified

“EU-owned since 2025, but a US-incorporated, US-hosted machine.”

Operating HQ
๐Ÿ‡บ๐Ÿ‡ธ New York, USA
where it's run
Legal domicile
๐Ÿ‡บ๐Ÿ‡ธ Delaware, USA
where it's incorporated
Ultimate owner
Bending Spoons ๐Ÿ‡ฎ๐Ÿ‡น
Status
Private (delisted)
Data location
US (Google Cloud)
Founded
2004
45/100
Sovereign: Partial
Control โ†‘
63
Data โ†’
27

45 = midpoint of Control 63 & Data 27

ConfidenceHigh (82%)

Sovereignty Quadrant

Control โ†‘ who owns & governs the company  ยท  Data โ†’ where your data lives. Every dot is a company โ€” click to open it.

Where your data lives โ†’ Who controls the company โ†’ 8 companies ยท fully non-EU (0/0) Google โ€” Data 16, Control 14 TikTok โ€” Data 32, Control 24 Youtube โ€” Data 14, Control 16 Ionos โ€” Data 90, Control 90 Disneyplus โ€” Data 16, Control 12 Telegram โ€” Data 34, Control 14 Carrefour โ€” Data 100, Control 32 Corriere โ€” Data 100, Control 100 Microsoft โ€” Data 26, Control 14 X โ€” Data 14, Control 16 Amazon โ€” Data 14, Control 10 Amazon โ€” Data 66, Control 0 Bild โ€” Data 100, Control 100 Reddit โ€” Data 14, Control 10 Netflix โ€” Data 24, Control 20 LinkedIn โ€” Data 14, Control 16 Reuters โ€” Data 26, Control 0 Pinterest โ€” Data 12, Control 12 Discord โ€” Data 16, Control 20 AliExpress โ€” Data 18, Control 12 Twitch โ€” Data 18, Control 16 Samsung โ€” Data 62, Control 4 Canva โ€” Data 24, Control 20 Spotify โ€” Data 30, Control 68 Apple โ€” Data 16, Control 16 GitHub โ€” Data 16, Control 10 Uber โ€” Data 16, Control 16 Salesforce โ€” Data 20, Control 14 Deepl โ€” Data 70, Control 78 Airbnb โ€” Data 18, Control 18 Notion โ€” Data 22, Control 16 Shopify โ€” Data 18, Control 18 Mastercard โ€” Data 36, Control 16 Dropbox โ€” Data 14, Control 10 HubSpot โ€” Data 24, Control 10 Stripe โ€” Data 30, Control 30 Zalando โ€” Data 52, Control 88 Figma โ€” Data 18, Control 10 SAP SE โ€” Data 68, Control 78 Atlassian โ€” Data 18, Control 18 Proton โ€” Data 72, Control 54 Miro โ€” Data 100, Control 44 Klarna โ€” Data 44, Control 42 Ecosia โ€” Data 60, Control 92 Zoom โ€” Data 20, Control 14 Adyen โ€” Data 84, Control 84 GitLab โ€” Data 26, Control 14 Slack โ€” Data 14, Control 20 Hetzner โ€” Data 84, Control 96 Deezer โ€” Data 62, Control 66 Typeform โ€” Data 100, Control 52 OVHcloud โ€” Data 82, Control 94 Tutanota โ€” Data 100, Control 100 BlaBlaCar โ€” Data 54, Control 76 Qwant โ€” Data 56, Control 88 Bitwarden โ€” Data 28, Control 20 Contentful โ€” Data 34, Control 48 Personio โ€” Data 34, Control 58 Ikea โ€” Data 34, Control 100 Meta Platforms โ€” Data 18, Control 10 Whatsapp โ€” Data 14, Control 12 Instagram โ€” Data 28, Control 22 Avast โ€” Data 60, Control 0 Paypal โ€” Data 24, Control 32 Dailymotion โ€” Data 100, Control 74 27 63 Vimeo
Vimeo โ€” verified peers โ€” automated estimate (0โ€“50 pillars, normalized)

Every number below traces to 13 sourced facts across 10 independent sources, last verified 2026-06-12. 4 open questions hold confidence at 82% โ€” they lower confidence, never the score.

Control โ†‘

Who legally and economically controls the company

63/100
7 facts ยท 6 sources ยท mixed confidence
Legal & Jurisdiction
52

The operating entity, Vimeo, Inc., is incorporated in Delaware and headquartered in New York โ€” squarely US-incorporated and US-operating. But since November 2025 its ultimate parent is Bending Spoons S.p.A., an Italian company, so EU law reaches the controlling group directly. This is the inverse of the typical 'EU-operating under a US parent' pattern: a US operating shell under an EU owner. Net positive vs. a pure US company, but the entity users contract with remains US-domiciled and CLOUD Act / US-court reachable.

Why 52? 3 sourced facts · click to expand
Delaware (US), inc. Dec 2020

Operating entity incorporation

SEC 10-K FY2024 (Vimeo, Inc.) ยท as of 2024-12-31

330 West 34th St, New York, NY

Corporate headquarters

SEC 10-K FY2024 (Vimeo, Inc.) ยท as of 2024-12-31

EU ultimate parent, US sub

Now a wholly owned subsidiary of Bending Spoons US Inc. (Delaware), ultimately owned by Bending Spoons S.p.A. (Italy)

Vimeo 8-K (merger completion, 24 Nov 2025) ยท as of 2025-11-24

Control & Ownership
74

Both voting control and the economic majority now sit in the EU. Vimeo was bought outright for cash ($7.85/share, ~$1.38B), so there are no longer dispersed US public shareholders โ€” it is 100% owned up the chain by Bending Spoons S.p.A. of Milan, whose four Italian founders retain control. In Bending Spoons' June 2026 Nasdaq IPO filing, the founders hold Class A shares carrying 5 votes each, locking in EU voting control. The caveats that keep this off the top band: the immediate parent of Vimeo is a US Delaware holdco, and the parent's intended listing venue is Nasdaq (US), not an EU exchange.

Why 74? 4 sourced facts · click to expand
$7.85/share, ~$1.38B, closed 24 Nov 2025

Acquired all-cash and delisted from Nasdaq

Investing.com (SEC filing coverage) ยท as of 2025-11-24

Bending Spoons S.p.A., Milan

Ultimate parent is Italian, controlled by four founders

TechCrunch (Bending Spoons profile) ยท as of 2026-01-25

EU founder super-voting

Founders keep voting control via 5-vote Class A shares in parent's IPO

MLQ News (Bending Spoons F-1) ยท as of 2026-06-08

Bending Spoons S.p.A. (F-1 filer)

Parent IPO issuer is Italian joint-stock company

SEC EDGAR F-1 (Bending Spoons S.p.A.) ยท as of 2026-06-08

Data โ†’

Where your data lives and who can reach it

27/100
6 facts ยท 6 sources ยท mixed confidence
Data & Infrastructure
15

Vimeo's machine is American regardless of who owns it. Vimeo's own help center states it stores data in Google Cloud locations in the United States, with video assets on Google Cloud Storage and AWS S3, and a Cloud Spanner multi-region database. EU/UK/Swiss personal data is transferred to the US and protected under the EU-US Data Privacy Framework โ€” i.e., it leaves the EU rather than staying resident. There is no advertised EU data-residency option. This is full US-hyperscaler dependence with direct CLOUD Act / US-law exposure.

Why 15? 3 sourced facts · click to expand
Google Cloud, US locations

Data stored on US hyperscaler

Vimeo Help Center โ€” Where does Vimeo store its data ยท as of 2026-06-12

US cloud providers

Video + DB stack on Google Cloud (Storage, Compute, Spanner) and AWS S3

Google Cloud Blog โ€” Vimeo case study ยท as of 2026-06-12

Cross-Atlantic transfer

EU/UK/Swiss data transferred to US under DPF (no EU residency)

Vimeo Help Center โ€” EU-US Data Privacy Framework ยท as of 2026-06-12

Operations & People
44

Vimeo was built and run as a US company โ€” NYC headquarters, US leadership, USD reporting. After the acquisition Bending Spoons applied its standard playbook: a 10% cut in Sept 2025 followed by sweeping global layoffs from 20 Jan 2026 that eliminated most of Vimeo's staff, reportedly including the entire video team. Day-to-day stewardship now runs through Bending Spoons' lean Milan-led organization (~400-500 'Spooners' parent-wide). So operations are shifting from a US-centered company toward EU operator control, but with the legacy US footprint, brand and reporting currency still American โ€” a genuinely mixed picture.

Why 44? 3 sourced facts · click to expand
New York, USD reporting

Historic HQ and operations

SEC 10-K FY2024 (Vimeo, Inc.) ยท as of 2024-12-31

Majority laid off, Jan 2026

Most of Vimeo's workforce cut post-acquisition

Engadget โ€” Vimeo layoffs ยท as of 2026-01-23

~400-500 staff parent-wide

Now operated by lean Milan-led parent

TechCrunch (Bending Spoons profile) ยท as of 2026-01-25

Aligned to the EU Commission’s official Cloud Sovereignty Framework (SEAL, Jun 2026) โ†’

What we don’t know 4 open questions โ€” they lower confidence, never the score
  • ?

    Will any Vimeo user data be migrated to EU regions or EU-owned infrastructure under Bending Spoons ownership?

    Currently data is US-hosted; an EU migration would meaningfully raise the infra score, but there is no public commitment to one.

  • ?

    What is the precise post-layoff Vimeo workforce and where are remaining staff located?

    Determines whether operations are now EU-centered or simply a much-reduced US footprint under EU management.

  • ?

    Does Bending Spoons S.p.A. use any intermediate Luxembourg/Dutch holding entity above the Italian S.p.A.?

    Affects exactly which EU jurisdiction's law governs ultimate control; F-1 filer is the Italian S.p.A., but full chain not independently confirmed.

  • ?

    Will the parent's planned Nasdaq IPO (ticker BSP) shift economic ownership toward US public markets?

    Founder 5-vote Class A shares preserve EU voting control, but a large US float would dilute EU economic majority over time.

EU Cloud Sovereignty Framework lens

SEAL-style mapping only: the SEAL framework targets cloud/SaaS providers' sovereignty posture; this is an analogous reading of Vimeo, not a certification.

Strategic

Ultimate control sits with an EU (Italian) owner, a strategic plus, but Vimeo is a non-core acquired asset run for cash by a serial acquirer, not an EU-strategic platform.

moderate

Legal & jurisdictional

EU ultimate parent (Bending Spoons S.p.A.) makes EU law reach the group, but the operating entity is a US Delaware corp with EU data exported to the US under the DPF.

moderate

Data & AI

User and video data stored in Google Cloud US locations + AWS S3; no advertised EU data residency; cross-Atlantic transfers under the EU-US Data Privacy Framework.

weak

Operational

US-built operation (NYC HQ, USD reporting) now thinned by sweeping 2026 layoffs and folded into Milan-led parent management; in transition, not cleanly EU-run.

moderate

Supply chain

Core delivery depends on US providers Google Cloud and Fastly; no EU-sovereign cloud or CDN in the stack.

weak

Technological

Platform architecture (Google Compute, Cloud Storage, Cloud Spanner, AWS S3) is US-hyperscaler-native with no EU-sovereign substitution path disclosed.

weak

Security & compliance

Maintains DPF certification, GDPR/CCPA processes, enterprise DPAs and SSL-encrypted access controls โ€” but compliance is built around US-to-EU transfer, not EU residency.

moderate

Environmental sustainability

No Vimeo-specific energy/emissions disclosure reviewed; inherits the sustainability profile of Google Cloud/AWS US regions.

not assessed
EU alternatives
๐Ÿ‡ซ๐Ÿ‡ท Dailymotion dailymotion.com EU-controlled

French video platform owned by Canal+/Vivendi heritage; EU-incorporated and EU-operated, a closer-to-sovereign mainstream video host.

๐Ÿ‡บ๐Ÿ‡ธ Kaltura kaltura.com not an EU alternative

Enterprise/OTT video platform comparable to Vimeo's B2B side, but US-listed and US/Israel-run โ€” not an EU sovereignty gain.

๐Ÿ‡ซ๐Ÿ‡ท OVHcloud (video/streaming) ovhcloud.com with caveats

EU-owned French cloud offering streaming/object storage you can self-host video on; infrastructure-only, not a turnkey Vimeo-style product.

How the method works

Methodology v2 (provisional): the score is the midpoint of two axes โ€” Control (who owns and governs the company) and Data (where your data lives and who can reach it). Each axis is scored only on verified evidence; unknowns reduce confidence, never the score. Every input below is sourced; the weights and judgments are open to challenge.

Spotted an error? Every claim is sourced โ€” challenge it and we correct the record.
  • 2026-06-12 โ€” Initial golden profile, authored from primary sources (human + AI review).

Report Incorrect Data

Found an error in this company's profile? Help us improve our data by submitting a correction.

Required so we can follow up if needed. We won't share your email.

Verified 2026-06-12 ยท Human + AI joint review (sources independently checked) ยท Methodology