Plausible
Verified“EU to the core: Estonian-owned, Estonian-run, EU-hosted on EU-owned iron.”
- Founded
- 2018-2019
- Ownership
- Founder-owned
- 2024 turnover
- €3.56M
- Licence
- AGPLv3
92 = midpoint of Control 95 & Data 89
Sovereignty Quadrant
Control ↑ who owns & governs the company · Data → where your data lives. Every dot is a company — click to open it.
Every number below traces to 13 sourced facts across 9 independent sources, last verified 2026-06-12. 3 open questions hold confidence at 88% — they lower confidence, never the score.
Control ↑
Who legally and economically controls the company
Legal & Jurisdiction
95
Incorporated in Estonia as Plausible Insights OÜ and the operating entity IS that same EU company — not an EU subsidiary of a foreign parent. Fully within reach of EU/GDPR enforcement, registered address in Tartu. About as clean as EU jurisdiction gets.
Why 95? 3 sourced facts · click to expand
Legal entity and registration
e-Äriregister (Estonian Business Register) · as of 2026-06-12
Date of incorporation in Estonia
e-Äriregister · as of 2026-06-12
Company self-describes legal home
Plausible imprint · as of 2026-06-12
Control & Ownership
95
Voting control and economic majority both sit in the EU: 51% held by Uku Täht OÜ (an Estonian holding company), 49% by co-founder Marko Saric (a Danish/EU national). Bootstrapped, no venture capital, no outside investors, not publicly listed. No foreign control whatsoever.
Why 95? 3 sourced facts · click to expand
Shareholding split
e-Äriregister · as of 2026-06-12
Beneficial owners
e-Äriregister · as of 2026-06-12
Funding model
Plausible (open-source / self-hosted pages) · as of 2026-06-12
Data →
Where your data lives and who can reach it
Data & Infrastructure
92
Best-in-class for EU sovereignty: all visitor data lives on EU-OWNED infrastructure inside the EU — Hetzner (Germany) for primary hosting/storage, UpCloud (Finland) for database/exports, Bunny (Slovenia) for CDN. Explicitly no AWS, Google Cloud, or Azure, so no CLOUD Act exposure on user data. Data 'never leaves' the EU. Held back from a perfect score only by absence of formal certifications (e.g. ISO 27001/SOC 2).
Why 92? 4 sourced facts · click to expand
Primary data hosting
Plausible EU-hosted page · as of 2026-06-12
All data-touching providers are EU-owned
Plausible EU-hosted page · as of 2026-06-12
No US hyperscalers; data stays in EU
Plausible data policy · as of 2026-06-12
Encryption / security posture
Plausible security page · as of 2026-06-12
Operations & People
85
EU-centered: small, fully remote team with no office, run by founders in Estonia and Denmark, EUR-denominated revenue (€3.56M turnover in 2024). Lightly docked because individual team-member locations beyond the founders are not publicly disclosed (some product engineers may sit outside the EU), and Paddle (UK) acts as merchant-of-record for billing.
Why 85? 3 sourced facts · click to expand
Team and structure
Plausible team page · as of 2026-06-12
Revenue scale (EUR)
Inforegister.ee (Estonian registry aggregator) · as of 2026-06-12
Billing merchant-of-record
Plausible billing docs · as of 2026-06-12
Aligned to the EU Commission’s official Cloud Sovereignty Framework (SEAL, Jun 2026) →
What we don’t know
3 open questions — they lower confidence, never the score
- ?
Where do the non-founder team members physically reside?
Plausible says the team is EU-based and fully remote, but individual locations are not published; some product engineers could sit outside the EU, slightly affecting the Operations picture.
- ?
Does Plausible hold formal security certifications (ISO 27001 / SOC 2)?
No certification is advertised; security claims rest on self-description and open-source auditability rather than third-party attestation.
- ?
What is the meaning of the routine 'Official Announcements' notice referenced in the registry interface?
Aggregators report the company as active and growing (2026 turnover forecast €5.4M) with no liquidation; the generic registry notice appears non-material but was not independently confirmed.
EU Cloud Sovereignty Framework lens
SEAL is designed for cloud/infrastructure providers; this is an analogous sovereignty mapping for an EU analytics SaaS, not a formal certification.
EU alternatives
Open-source analytics with EU cloud hosting option; company roots are New Zealand, so check the hosting plan you pick for full EU residency.
German-made, cookieless, EU-hosted privacy analytics — a close like-for-like EU peer to Plausible.
Dutch, EU-hosted, privacy-first analytics; another strong native-EU alternative in the same category.
How the method works
Methodology v2 (provisional): the score is the midpoint of two axes — Control (who owns and governs the company) and Data (where your data lives and who can reach it). Each axis is scored only on verified evidence; unknowns reduce confidence, never the score. Every input below is sourced; the weights and judgments are open to challenge.
Spotted an error? Every claim is sourced — challenge it and we correct the record.
- 2026-06-12 — Initial golden profile, authored from primary sources (human + AI review).
Report Incorrect Data
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Verified 2026-06-12 · Human + AI joint review (sources independently checked) · Methodology