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Startpage

Verified

“Dutch privacy face, American owner.”

Operating HQ
πŸ‡³πŸ‡± The Hague, Netherlands
where it's run
Legal domicile
πŸ‡³πŸ‡± Netherlands (Surfboard Holding B.V.)
where it's incorporated
Founded
1998 / 2006
Majority owner
System1 (US)
Function
Proxy search
EU seal
EuroPriSe
49/100
Sovereign: Partial
Control ↑
48
Data β†’
49

49 = midpoint of Control 48 & Data 49

ConfidenceMedium (72%)

Sovereignty Quadrant

Control ↑ who owns & governs the company  Β·  Data β†’ where your data lives. Every dot is a company β€” click to open it.

Where your data lives β†’ Who controls the company β†’ 7 companies Β· fully non-EU (0/0) TikTok β€” Data 32, Control 24 Google β€” Data 16, Control 14 Youtube β€” Data 14, Control 16 Ionos β€” Data 90, Control 90 Disneyplus β€” Data 16, Control 12 Telegram β€” Data 34, Control 14 Carrefour β€” Data 100, Control 32 Corriere β€” Data 100, Control 100 Microsoft β€” Data 26, Control 14 Amazon β€” Data 14, Control 10 Amazon β€” Data 66, Control 0 Reddit β€” Data 14, Control 10 Netflix β€” Data 24, Control 20 LinkedIn β€” Data 14, Control 16 Reuters β€” Data 26, Control 0 Pinterest β€” Data 12, Control 12 Discord β€” Data 16, Control 20 AliExpress β€” Data 18, Control 12 Twitch β€” Data 18, Control 16 Samsung β€” Data 62, Control 4 Canva β€” Data 24, Control 20 Spotify β€” Data 30, Control 68 Apple β€” Data 16, Control 16 GitHub β€” Data 16, Control 10 Uber β€” Data 16, Control 16 Salesforce β€” Data 20, Control 14 Deepl β€” Data 70, Control 78 Airbnb β€” Data 18, Control 18 Shopify β€” Data 18, Control 18 Mastercard β€” Data 36, Control 16 Dropbox β€” Data 14, Control 10 HubSpot β€” Data 24, Control 10 Notion β€” Data 22, Control 16 Stripe β€” Data 30, Control 30 Zalando β€” Data 52, Control 88 Figma β€” Data 18, Control 10 SAP SE β€” Data 68, Control 78 Atlassian β€” Data 18, Control 18 Proton β€” Data 72, Control 54 Miro β€” Data 100, Control 44 Klarna β€” Data 44, Control 42 Ecosia β€” Data 60, Control 92 Zoom β€” Data 20, Control 14 Adyen β€” Data 84, Control 84 GitLab β€” Data 26, Control 14 Slack β€” Data 14, Control 20 Hetzner β€” Data 84, Control 96 Deezer β€” Data 62, Control 66 Typeform β€” Data 100, Control 52 OVHcloud β€” Data 82, Control 94 Tutanota β€” Data 100, Control 100 BlaBlaCar β€” Data 54, Control 76 Qwant β€” Data 56, Control 88 Bitwarden β€” Data 28, Control 20 Contentful β€” Data 34, Control 48 Personio β€” Data 34, Control 58 Ikea β€” Data 34, Control 100 Whatsapp β€” Data 14, Control 12 Instagram β€” Data 28, Control 22 X β€” Data 14, Control 16 Avast β€” Data 60, Control 0 Paypal β€” Data 24, Control 32 Kaspersky β€” Data 56, Control 0 Dailymotion β€” Data 100, Control 74 Snapchat β€” Data 12, Control 14 49 48 Startpage
Startpage β€” verified peers β€” automated estimate (0–50 pillars, normalized)

Every number below traces to 13 sourced facts across 4 independent sources, last verified 2026-06-12. 4 open questions hold confidence at 72% β€” they lower confidence, never the score.

Control ↑

Who legally and economically controls the company

48/100
7 facts Β· 4 sources Β· mixed confidence
Legal & Jurisdiction
62

The operating entity, Surfboard Holding B.V., is incorporated and run in the Netherlands and is directly subject to Dutch law and the EU GDPR, with the Dutch Data Protection Authority as supervisor β€” strong EU enforceability against the entity users actually deal with. But the parent, System1, is incorporated in Delaware and runs from Los Angeles, so the controlling layer sits outside EU jurisdiction.

Why 62? 3 sourced facts · click to expand
Surfboard Holding B.V., The Hague, NL

Operating entity and HQ

Wikipedia (Startpage) Β· as of 2026-06-12

System1, Inc., Delaware (offices Los Angeles, CA)

Parent incorporation / jurisdiction

System1 FY2024 Form 10-K (SEC EDGAR) Β· as of 2024-12-31

Dutch + EU GDPR, NL DPA oversight

Subject to EU privacy law / GDPR

Wikipedia (Startpage) Β· as of 2026-06-12

Control & Ownership
33

System1 holds a majority stake in Surfboard Holding through US subsidiary Privacy One Group, and System1 is publicly listed on the NYSE (SST) β€” so both voting control and the economic majority sit with a US public company. EU founders (Robert Beens et al.) retain a minority stake plus a contractual veto over privacy-affecting technical changes, which is meaningful governance but not control of the cap table. Exact percentages were never disclosed.

Why 33? 4 sourced facts · click to expand
System1 via Privacy One Group (majority stake, Oct 2019)

Majority owner

Wikipedia (Startpage) / CyberInsider Β· as of 2026-06-12

NYSE: SST (US-listed)

Parent listing venue

System1 FY2024 Form 10-K (SEC EDGAR) Β· as of 2024-12-31

Founders may unilaterally reject privacy-degrading changes

Founder governance retained

gHacks / ghacks.net Β· as of 2019-11-18

Not publicly disclosed

Stake percentage

CyberInsider Β· as of 2026-06-12

Data β†’

Where your data lives and who can reach it

49/100
6 facts Β· 2 sources Β· mixed confidence
Data & Infrastructure
45

Startpage operates from the Netherlands and System1's own 10-K lists data-center space in the Netherlands (alongside the US and Canada), so user-facing search infrastructure is plausibly EU-located β€” better than a US-region-on-a-hyperscaler setup. However, the controlling parent is a US company, exposing the data layer to US legal reach (e.g. CLOUD Act) through ownership, and Startpage does not publicly publish a precise data-residency / hosting-provider map. Startpage's design (no IP logging since 2009, no personal-data storage) limits what data exists to begin with.

Why 45? 3 sourced facts · click to expand
Office + data center space in US, Netherlands, Canada

Parent reports NL data-center space

System1 FY2024 Form 10-K, Item 2 Properties (SEC EDGAR) Β· as of 2024-12-31

No IP logging since Jan 2009; no personal/search-data storage

Data-minimizing design

Wikipedia (Startpage) Β· as of 2026-06-12

Majority-owned by US (Delaware) public company

US legal reach via parent

System1 FY2024 Form 10-K (SEC EDGAR) Β· as of 2024-12-31

Operations & People
55

Startpage's day-to-day operation, staff and CEO (Robert Beens) sit in The Hague, and the product is held in System1's S1 Media subsidiary. But the consolidated group is US-centered: System1 states its primary operations are in the United States with principal offices in Los Angeles, reports in US dollars, and is run by a US executive team. So Startpage's own people are EU, but the operating gravity of the owning group is American.

Why 55? 3 sourced facts · click to expand
S1 Media holds CouponFollow, Startpage and MapQuest

Startpage held under System1 subsidiary

System1 FY2024 Form 10-K (SEC EDGAR) Β· as of 2024-12-31

Primary operations in US; principal offices Los Angeles, CA

Group operating center

System1 FY2024 Form 10-K (SEC EDGAR) Β· as of 2024-12-31

CEO Robert Beens; operated from The Hague, NL

Startpage leadership / staff

Wikipedia (Startpage) Β· as of 2026-06-12

Aligned to the EU Commission’s official Cloud Sovereignty Framework (SEAL, Jun 2026) β†’

What we don’t know 4 open questions β€” they lower confidence, never the score
  • ?

    What exact percentage of Surfboard Holding does System1 own, and what are the precise voting vs. economic splits?

    Exact stakes are undisclosed; 'majority' is confirmed but the depth of EU founder economics and any blocking rights can't be quantified, capping ownership-score confidence.

  • ?

    Where, physically and on whose hardware, does Startpage actually host the search infrastructure and any operational logs today?

    System1's 10-K confirms NL data-center space but not Startpage-specific residency or provider; CLOUD Act exposure via the US parent can't be fully sized.

  • ?

    Is the founders' contractual veto over privacy-degrading changes still legally in force after the August 2024 System1 reorganization?

    If the veto lapsed or was diluted in the restructuring, the governance buffer protecting EU users would be weaker than scored.

  • ?

    Does the parent's flagged going-concern / debt situation threaten Startpage's continuity or force a sale?

    System1's FY2025 10-K reportedly raised substantial doubt about going concern; a forced divestiture could change ownership jurisdiction either way.

EU Cloud Sovereignty Framework lens

SEAL here is an analogous jurisdiction/sovereignty mapping, not a certification β€” the formal SEAL framework targets cloud providers, and Startpage is a search front-end, so these rows are indicative only.

Strategic

Strategic control sits with US-listed parent System1; Startpage is one product line in a US ad-tech portfolio facing debt pressure.

weak

Legal & jurisdictional

Operating entity is Dutch and fully under GDPR with NL DPA oversight, but ultimate owner is Delaware-incorporated and US-run.

moderate

Data & AI

Data-minimizing design (no IP logging, no personal-data storage) and NL data-center space, but US-parent legal reach and undisclosed exact hosting.

moderate

Operational

Startpage's staff and CEO are EU-based in The Hague; the owning group's operations and reporting are US-centered in USD.

moderate

Supply chain

Core results are sourced from Google (and Bing), making the product structurally dependent on US search providers.

weak

Technological

No independent EU search index; the engine proxies US-owned indexes rather than running sovereign search technology.

weak

Security & compliance

Historic EuroPriSe European Privacy Seal (2011/2013/2015) and GDPR compliance, but seals predate the System1 acquisition.

moderate

Environmental sustainability

No primary disclosure found on Startpage-specific energy use or data-center sustainability.

not assessed
EU alternatives
πŸ‡«πŸ‡· Qwant qwant.com with caveats

French EU-based private search; builds its own index but has used Microsoft Bing for some results and has had financial/ownership turbulence.

πŸ‡©πŸ‡ͺ Ecosia ecosia.org with caveats

German non-profit-purpose search engine; EU-controlled, but results rely on Google/Bing rather than a sovereign EU index.

πŸ‡¬πŸ‡§ Mojeek mojeek.com not an EU alternative

Runs its own independent crawler/index (rare), but UK-based and therefore outside EU jurisdiction post-Brexit.

How the method works

Methodology v2 (provisional): the score is the midpoint of two axes β€” Control (who owns and governs the company) and Data (where your data lives and who can reach it). Each axis is scored only on verified evidence; unknowns reduce confidence, never the score. Every input below is sourced; the weights and judgments are open to challenge.

Spotted an error? Every claim is sourced β€” challenge it and we correct the record.
  • 2026-06-12 β€” Initial golden profile, authored from primary sources (human + AI review).

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Verified 2026-06-12 Β· Human + AI joint review (sources independently checked) Β· Methodology